Marketing Research on Internet Television Essay

Advertising Research on Internet Television - Essay Example It would be led utilizing subjective technique, alongside two arrangements of Questionnaires, first, containing individual information about the respondents, and second, the important rankings of the inclinations in the score 1-5, 1 being relegated for solid difference, and dynamic rankings given for level of inclinations till rank 5 for solid understanding, attributed to the most elevated inclination or use preferring. A Sample of Personal information Questionnaire is being joined as an Appendix to this work. The Main Statements that would be advanced to the respondents and tried are as follows:1. The respondents accept that these structures or mediums are anything but difficult to utilize given the advantages and fulfillment of sitting in front of the TV on them. Work stations, Mobile telephones, iPod, Sony PSP, Nintendo DS, PDA. 2. The respondents favor watching web Television on the accompanying mediums: Computer Terminals, Mobile telephones, iPod, Sony PSP, Nintendo DS, PDA. 3. The respondents mean to sit in front of the Television on the accompanying mediums: Computer Terminals, Mobile telephones, iPod, Sony PSP, Nintendo DS, and PDA. 4. The respondents have really utilized web TV on the accompanying mediums and have been happy with its utilization: Computer Terminals, Mobile telephones, iPod, Sony PSP, Nintendo DS, and PDA. 5. Television on the accompanying mediums will be valuable in improving the respondents' way of life and way of life: Computer Terminals, Mobile telephones, iPod, Sony PSP, Nintendo DS, and PDA. The Methodology would need to consider the accompanying perspectives relating to the study: Objective: The fundamental goal of this exploration study is decide the prominence levels of work stations vis- - vis different gadgets for TV seeing. This additionally needs to consider the overall positioning of... The work is planned for discovering fame of TV in correlation with other computerized implies in the UK. The creator completes a review to decide the positioning of prevalence of TV against its principle rivals †work stations, Mobile telephones, iPod, Sony PSP, Nintendo DS, and PDA. The review is various house-to-house overviews in a region of Sussex, England. The analysis with the survey, interviews, center gathering respondents, outside auxiliary information are altogether portrayed. The creator arrives at resolutions that in like manner to the statistical data points that have been made accessible in this investigation, the dynamic job of web PC innovation frames the core of any cutting edge business or recreational need. Simultaneously the creator brings up the detriments of the web strength. Its abuse can turn into a type of misuse likewise and all the while, it makes more damage than anything else. For a certain something, it could veer kids from their instructive and voca tion interests and make fixation for a bigger scope, which may require guiding and mediation whenever permitted to proceed over quite a while period. This fixation on TV and the web ought to be controlled adequately so as to create and sustain singular limits and, in the bigger scope, one’s physical and mental wellbeing. While it should be given the more extensive profundity with regards to present day web based business helped business, it likewise should be controlled and overseen successfully to develop a more beneficial condition.

Listen actively Essay Example | Topics and Well Written Essays - 750 words

Listen effectively - Essay Example Tuning in to Olivia my cherished companion turns into an errand when she has full five minutes to talk and I was unable to absolute a word. Starting one-two minutes went great and I engaged as much as Possible, however the rest three were difficult to pass. She had been perusing Dan Brown’s Da Vinci Code and since, I have just perused it previously; the story involved negligible enthusiasm for me. Furthermore, I was having this flooding desire to check my phone for facebook, twiter, email, messages refreshes. Generally, this experience encouraged me I am not a decent audience and I fairly prefer to interfere with the speaker to include my bit of psyche. Then again, Olivia is acceptable at tuning in as indicated by her those five minutes were noteworthy. Since, I shared my contemplations about harassing issues, which I have been looking in the school of late. I should state it feels reviving to be listened eagerly and I shared the stuff, which I was not aiming to impart to her. Question 2: Recalled an experience in which you were stating something significant however the other individual gave you negative criticism. How did the input influence your correspondence? Your relationship? Is negative input ever fitting? Assuming this is the case, under which conditions? I was out with a companion in the shopping center and we were simply examining some relationship issues she as of late had. I don't care to impart my own issues to individuals as they don't see how I build up activities to make sure about myself. After the greater part an hour of sharing done by her, she began asking me a ton of inquiries. At first, I attempted to offer secure responses by not furnishing responses which would delineate me as a failure about my circumstance, yet later on I shared a touch of my issue. Precisely after my sharing she unexpectedly began closing cynically the entire story without sympathizing. Her negative input made me increasingly cautious and I got somewhat furious as well and inevitably this made me lament the sharing I did. For whenever, I

Cover Letter Sample And Tips That Will Catch An Employers Attention

Cover Letter Sample And Tips That Will Catch An Employers Attention If you are reading this, you are probably at that point where there is a promising job advertised and you have to submit your résumé along with a cover letter before you can be considered.If you are anything like most people, you are probably wondering why you have to write the cover letter in the first place. Does anybody ever read them anyway?Let me ask you this:Have you ever been on a blind date?It can be pretty tough on the nerves, right?You are there in your finest attire and in your best behavior across the table from someone you know absolutely nothing about.If all goes well, the two of you will hit it off. You both have a wonderful time, and you are genuinely happy to do it again. You exchange contact details and you both look forward to the next time you will be together. However, that’s not a guarantee.You could also find that you have absolutely nothing in common with your date, hence the few minutes you’ll be together are full of awkward moments as each one of you t ries to see things in the other’s perspective. You are both anxious the whole time and can’t wait for the evening to end.Now, imagine if you had a cheat sheet before going for that date.Something with details about the person you are going to meet, what they like, what they enjoy doing and basically the things that make them who they are.Wouldn’t it help ease the tension and the awkwardness during the date as you try to find common ground?Now imagine if you had this cheat sheet, and you could use it to decide whether to go for that date or not. Wouldn’t it be even better?In the corporate world, interviews are just like blind dates.Employers meet with potential employees and try to gather enough information about them that will help them decide if they’ll be a good fit for the open position. Employees on the other hand, use them to try and find out whether or not working for the employer will be a good idea.However, this time, both parties have those little cheat sheets and they do their screenings to decide whether to have the interview or not.For the potential employees, the cheat sheet is in the job description.For the hiring managers, it is in the potential employees’ résumé and cover letters.Since the résumé is more of an outline of your experience and qualifications, it is the cover letter that will show your employers who you really are as a person. It is the introduction that will help the hiring managers decide whether they would like to meet you or not.So yes, interviewers do read cover letters. In fact, for some hiring managers they form the most important part of your application. Besides, how else would you get an opportunity to introduce yourself to your prospective employer and tell them why they should consider you for the open position?You may be the most promising candidate on the list of applicants, but if your cover letter makes you look unoriginal, your chances of getting an invite to the face to face interview are very slim .On the flip side, an invitation to the face to face interview because of a good cover letter can give you a fighting chance even if you are not the most qualified candidate on the list.Writing a good cover letter may seem easy in theory. Use good grammar, highlight your strengths, show how you are a good fit for their pain points, etc. However, when it comes to the actual writing, things can get a bet difficult.How do you talk about your personality, skills and experience in a few paragraphs? What information should you include and what should you omit? What tone should you use?When faced with these challenges, don’t make the mistake of sending a generic cover letter downloaded from the internet and full of clichés.The good news is that writing a good cover letter doesn’t have to be difficult. With a few guidelines, you can craft the cover letter that will get your application above the other candidates and make the hiring manager want to meet you. But before we get to that, here’s a question common among job applicants.SHOULD YOU ALWAYS SEND A COVER LETTER?Some job advertisements will ask you to send your application to the hiring manager without telling you what exactly to include in the application. Others will simply ask for your résumé while others will tell you to send a cover letter and a résumé.Here are four reasons why you should always send a cover letter.A cover letter helps you establish rapport with your prospective employer. You get to tell them about the person behind the academic qualifications and work experience.It gives you a chance to reveal your personality so the hiring manager can get a better idea of your abilities and picture you in the position.A cover letter is a very important marketing tool that will help you deliver your value proposition.You get a chance to tell a story. This is the place to include information that doesn’t fit in a résumé. For example, you can easily speak about a caree r change and use it to your advantage on a cover letter.WHEN NOT TO SEND A COVER LETTERWith all the benefits that come with sending a cover letter, are there times when you can get away without one?We could only find two circumstances:When the employer specifically indicates that you should not send a cover letter (It could be a test to see how good you are at following instructions)When the application is done in an online platform with no provision for uploading a cover letterAlthough the process of writing a cover letter is time consuming, it could give you an edge over the other applicants and help you land more interviews.THINGS YOU NEED TO KNOW BEFORE YOU SIT DOWN TO WRITE YOUR COVER LETTERNow that we know how important your cover letter is, let’s take a look at some of the things that you need to know before writing it.What is a cover letter? A cover letter is a short, one page letter that should be sent send alongside your résumé in every job application you make.Why do I need a cover letter? Although a good résumé has all the information about your skills, accomplishments and basically what you can do, it does not do a very good job showing them who you are. This is what the cover letter will do. It’s your chance to reveal your personality and stand out from the other skilled and experienced candidates.What information should be in a cover letter? The rule of the thumb here is to include information that makes you unique. Something that gives the reader information that will not be found on your résumé. However, this information needs to be positive. Don’t go out there highlighting the biggest failures in your life.Not all cover letters are the same. Your cover letter could be a cold call asking for employment, it could be a response to a job posting or it could be a response to a recruiter’s advertisement. Each of these cover letters need to be worded differently so don’t send the same old cover letter to all employers changing only t he company name.VITAL ELEMENTS EVERY COVER LETTER SHOULD HAVESomeone once said that if something is worth doing, it’s worth doing well. So if you are going to include that cover letter in your application, then it must have these elements:Proof that you did your homeworkBefore any position is advertised, there has to be a vacuum that needs filling in the company. Otherwise they wouldn’t go through the trouble of hiring.With this in mind, it is your duty to find out what vacuum needs filling in the organization. Try to find out exactly why they are hiring so that you can identify the kind of person they are looking for. Sometimes, there is enough information about this on the requirements on the job posting. Other times, you will have to dig deeper.You can also look for information about the company that most people don’t have. Feel free to flatter your potential employer by highlighting an achievement that the company has made in the past. You get bonus points if the achieveme nt touches the position that you are hoping to fill.Proof that you fit the billAfter you have made it clear that you understand what your prospective employer is looking for, the next step is to prove to them that you are the ideal candidate for their needs. Explain to them what you can do for the company in this role based on your skills, academic qualifications and work experience.One approach that is very effective in doing this is drafting a letter known as the “T-Letter”. Like the name suggests, this letter does not follow the conventional design where you explain your qualifications using short blocks of text. Here’s how to do it:The body of this letter is comprised of the following three parts:A short introduction telling them who you are and how you heard about the position.Two columns of text in a table-like structure. The left column should have the heading “Your Requirements” and the one on the right should have the heading “My Requirements”. Use the exact w ords used in their job posting and show them on the “My Requirements” column why your skills, education and experience match the requirements.A short paragraph thanking them and asking for a response.The layout is bold and aggressive, but it is also uncommon so it can easily set you apart from the competition. It also shows them that you thought about their needs and how they can be solved by your abilities.Your passion about the jobIf there is one thing that is very attractive to recruiters, it is passion. Somebody passionate is always the best bet in filling the position. The reason for this is simple â€" you don’t want to hire somebody who will need pushing before doing any job you give them.The best way to do this is showing that you are happy to have stumbled across the job posting and that you are excited about the position.For example, if it is an accounting position, you can say something like this: “Ever since I was a small child, I have always been a numbers person . I remember representing my school and winning trophies countless times in math contests. When working with numbers, I feel like I’m in a world of my own. This passion shows in my results because it enables me to see the finest details.” Then you can go ahead and list some of your achievements.However you decide to do it, make sure that they see that you will be highly motivated and pumped when going about your duties.HOW TO MAKE YOUR COVER LETTER STAND OUTNow that we know what to include in your cover letter, let’s look at some tips that will score you some points with recruiters.It’s not about what the company can do for youNo matter how much you need that job, talking about how happy you’ll be if they accept you for the position is not going to help you. They already know that you need the job. What they are more interested in, is knowing what you have that can benefit the company. So tell them about what you will be bringing to the table.Don’t apologize for skills t hat you lackYou might find yourself in a situation where you don’t meet all the requirements listed in the job posting. Don’t say something like “Despite my limited experience with product development…” Instead, choose to focus on your strengths. Talk about the areas where you thrive and show them your enthusiasm for the job.Use numbers to talk about your past experiencesWere you able to double your department’s sales in your old company? Put it there. Were you able to introduce a number of new products to the market? Tell them how many. Numbers show potential employers that you can deliver results. And that’s all they are seeking.Be open to different formatsJust because it’s called a cover letter doesn’t mean that it has to follow the plain old structure that’s found on most cover letters. You can always try new formats if they are relevant for the position. You can do anything from the “T-Letter” mentioned above to something more dramatic like a video or bu llet points in your cover letter. The important thing here is not to overdo.Make sure it is something your recruiters will deem fit. A graphic designer can add media to her cover letter and be deemed as smart and creative. For an accountant applying to a more traditional company, media won’t work. The goal is to create something unique enough to get your recruiters to think “This guy really gets it!”Be yourselfBe honest and genuine in your writing. You don’t want to create a picture of someone you are not. It could get you to the interview, but it won’t give you the job.Mirror your company’s voiceSpend some time on the company’s website and try to understand the things they value most. Read as much of the text there to get a sense of their language, tone and culture then mirror this in your cover letter.Have someone look at itOnce you are done with your cover letter, it’s always a good idea to have a friend look at it. Ask if it gets them excited while selling you as the best candidate for the position. If these two objectives are not accomplished, revisit the cover letter.Keep it brief and clearRecruiters receive hundreds and sometimes thousands of cover letters that are supposed to be read. With more than a hundred cover letters to read, wouldn’t you want them to be short and sweet? In the same way, your recruiters want to save time so don’t beat around the bush.Address the hiring manager by nameWords like “To Whom it May Concern” or “Dear Sir/Madam” will sound very generic. So dig up and try to find the hiring manager’s name and include it in the cover letter. Be sure to properly address them e.g. “Dear Mr. John Doe” or “Dear Ms. Jane Doe”.Do more than just telling them why you are qualifiedAnybody can come up with reasons why they think they are qualified for a position. Your recruiter needs to be sure that you can actually do what you say you can. The best way to convince them? Illustrate. Tell a story of how you help ed solve a problem in your previous workplace.Don’t repeat your résumeThere is a reason why you were asked to send your résumé and cover letter. Your cover letter should have information that you won’t find on your résumé. Use it to reveal your personality. Be as creative as possible. The main goal here is to stand out while being yourself.You will never bore someone into hiring youDo I need to explain this?SAMPLE COVER LETTERSLet’s finish off by looking at two sample cover letters. You can also check out this cover letter sample.Sample 1John Doe,32 Railway Street,Pasadena, CA 32456.[Phone Number][Date]Mr. Andrew Smith,Human Resources Manager,ABC Company,65 Regent Street.Pasadena, CA 32456.RE: Sales Manager Opening at ABCDear Mr. Smith,I was excited to read about your opening for a sales manager, and I hope to be invited for an interview.Ever since my days in college, I’ve lived my life around one simple principle: Get better every day. I’m that person who is always l ooking for ways to improve inefficient processes. My desire to work smarter makes me strive to find ways of boosting the productivity of everyone working around me.This mindset has earned me three promotions in my current company and I hope to put it to good use at ABC. Last December, I kicked ABC’s top salesman from his position and he hasn’t seen it ever since. I believe I’m now ready for my next big challenge and I think the sales manager position at ABC might just be it.I’m thrilled to think that there is a possibility of me being a part of ABC’s sales team and would love the opportunity to meet and talk about the value that I can bring aboard. Thanks for your time and looking forward to hearing from you.Sincerely,John Doe.Sample 2Jane Doe,32 Railway Street,Pasadena, CA 32456.[Phone Number][Date] NJYTHMr. Andrew Smith,Human Resources Manager,ABC Company,65 Regent Street.Pasadena, CA 32456.RE: Makeup Stylist Opening at ABC NewsDear Mr. Smith,It is with great enthusiasm that I would like to submit my application for the Makeup Stylist position at ABC News. As you can see from my resume, I have more than 10 years’ experience as a personal stylist, hence I have no doubt that my capabilities will meet and exceed the expectations for this position.I have been giving my family and friends free style advice since I was 10, so you can imagine how excited I was when I read about the Makeup Stylist Position at ABC. In my current role as a personal stylist for DEF Marketing, it has been my duty to prepare every single one of models before they hit the set.I have worked with both male and female models for both casual and formal settings so you can be sure that I will be able to make the news anchors at ABC News shine in front of the cameras.Thank you for your consideration. I look forward to meeting with you soon.Best Regards,Jane Doe.

Personal Resume The Salvation Experience - 953 Words

PERSONAL RESUME OF GERRIT BASHAW SALVATION EXPERIENCE At the age of seven, while sitting in a Sunday school class, I accepted Jesus as my Savior and Lord. I became aware that I was a sinner and deserved Hell as punishment for my sin. I came to the point of knowledge that Jesus was the Son of God and was sent by God to pay the price for my sins. When the teacher said all we had to do is pray to God, admit our sins and ask Jesus to save us I did. On the authority of the Word of God, I know I put my trust in Jesus at that time for salvation. STATEMENT OF CALL As a teenager, around the age of 16, during a revival meeting at First Baptist of Harrison, Michigan, I came to the point in my life that I needed to turn my life over to God and formally dedicated my life to God. About a year after that I started to feeling called to pastoral ministry. Upon graduating from Clare High School my goal was to earn and save enough money so that I could attend a Christian college, I got sidetracked by trying to do God’s will my way. I started to drift away from church at that time. God guided me back into church a few years later and I started to feel the call again to pastoral ministry. In 2007 I met and married my wife Nikole and soon after we were married I decided to get Biblical training for the purpose and goal of going into full time pastoral ministry. During the course of search, I found Bibleuniversity.ca. I obtained a Bachelors of Ministry from in. While looking forShow MoreRelatedDiscipleship : Being, Doing And Proclaiming The Gospel Of Jesus Christ1725 Words   |  7 Pagesothers for Christ. There is no higher calling in life than to embrace the divine directive to ‘make disciples of all nations,† (Matthew 28:18-20). 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How Much Did Castles Change in the Middle Ages and Why

Introduction Castles first came to England in 1066 when William, Duke of Normandy, won the battle of Hastings. The Normans needed castles because they had taken control of England by force and were hated by many English people. The Normans had to protect themselves from English rebellions and they needed to keep power over and show strength to the English people. William made sure that castles were built all over England in major towns. The first castles were built very quickly and were very simple, but during the reign of William and throughout the rest of the Middle Ages (1066-1500) the design of castles changed. In this essay I will talk about how much castles changed during the Middle Ages and the reasons for this. Motte †¦show more content†¦Better living conditions for the Norman barons with bedrooms, kitchens, a chapel and toilets (Garderobes). Square Keep castles had lots of strengths: They were a show of power against the English and really difficult to attack because of their thick stone walls and height. They also gave better living conditions. They did still have weaknesses though: They were expensive, took a long time to build, they could not be moved and they could still be attacked by enemies by: Setting really hot fires under the corners (weak points) until they collapsed. Using battering rams. Starving out the Normans by not letting food in. Tunneling and mining under the castle walls. Using archers and catapults to fire arrows and rocks over the castle walls. The corners were blind spots – an attacker could hide behind corners. These problems led to a change of design towards the end of the 12th Century once Edward I became king. Under his reign the design of round stone castles and keeps began. The round castle keep meant that there was nowhere the enemy could not be seen and took away the weaknesses of having corners. Concentric Castles (1239 – 1400) Concentric castles were a castle within a castle idea and were built to be as difficult to attack as possible. Castles were very important as there were still lots of wars in England with many people fighting for power.Show MoreRelatedCharles Charlie David Wolfe Was Born To His Parents During1557 Words   |  7 Pagesanother baby boy. However, that discovery did not change how they felt about their baby, or how much they cared for their child. They believed that the they were truly blessed that the baby was born healthy, and happy. After all, that is all a parent can hope for. Growing up, Charlie s parents raised him strictly. 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If you know what to look

The returning of the moon man Free Essays

One Autumn evening of the same year, Griffith ‘s family heard a noise, they went to the street and they noticed that a spacecraft departed from London, it would be the first expedition to the moon but It had crashed and an astronaut was Injured so they needed someone to go In his place _ Grandfather didn’t let Deal go with them and took the place of the injured man, so he went to the moon. He was there for a long time so Grand married another man, as she believed that her husband would not return from space, and they went to 1954 for they honeymoon. However, Grandfather came back and when e discovered what had happened, he chased them to 1954, where he smashed the Time Machine and imprisoned Grand in a nunnery. We will write a custom essay sample on The returning of the moon man or any similar topic only for you Order Now 9. Write the names of the characters. Grandfather Griffith; Grand; Deal my father; Browne, the narrator; Mother; Electric Plumber Williams, Uncle Space-ship-Repairs Jones; Auntie Space-ship-Repeals Jones; The Moon Men; Lonely Time Machine. 10. Choose two characters that have impressed you the most and build up their profiles: Name: Grandfather Griffith Role in the story: He is a main character. Description (appearance, personality, actions): He is tall, fiery, old and hard. Great shining rocket. He shot out his long arm and grasped a chopper†. Name: Grand Role in the story: She is a main character. He is like Description (appearance, personality, actions): She uses black clothes, pathetic- looking little woman. She is sad, progressive, persistent, ignorant and angry. â€Å"Grand shivered and sighed†. 11. Describe the setting of the story (time and place). Time- A. D. 2500. Place- Pen-Y- Craig Farm in Rural Wales. 12. Describe the main action/topic/theme of the story. Th e story occurs in the Rural Wales when the light appeared. C. 13. Explain the meaning of the story title. Grandfather goes to the Moon for a long time and then he returns. 14. Give it another title. Grandfather goes to the Moon. 15. Give the story a different ending. When Grandfather came back from the Moon and discovered Grand had married with another man, he chased them. After having held them, he found a convent to leave Grand. Grandfather wanted to return to the moon with intentions of staying there to live so past few days he went to the moon and never returned, leaving everyone to think that his life was on the moon. 16. Write two quotes from the story that you liked and explain your choices. â€Å"She How to cite The returning of the moon man, Papers

Personal Values, Ground Rules and or Ethics Development free essay sample

Nik is one of the key players with an organization that has decided to have a greater presence in Kava. Nik recently joined the courts, and he is apprehensive about his new job. Nevertheless, with Nik preoccupied personal life. He has a new love interest and a dog that needs to be house trained, to name a few. Nik begins to realize that he misjudged the dilemma facing Kava and his new assignment. The scene quickly changed from ideas of paradise to a very big disaster. When Nik meets the other key player, his supervisor Alex, he is again surprised because Alex is not as he imagined. Nik quickly bounces back from the curve balls that he has been thrown as Alex briefs him on facts about Kava, their company’s purpose, and his expected contributions. Nik realizes that this first assignment will require that he be fully focused and practice many of the skills that he learned in college. We will write a custom essay sample on Personal Values, Ground Rules and or Ethics Development or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Chris is the third key player. He is Nik’s boss. Nik will need to identify the issues and apply a decision-making technique to further define the issues, analyze the steps involved, and apply elements of critical thinking. Issues Kava faces several issues because it is an area often affected by disaster like tornadoes, petroleum spill, volcanoes, floods, avian flu, and internal or external terrorism. The country is diverse with ethnicities, race, religion, and beliefs. This is a positive for like merging cultures, but it can be difficult when trying to find solutions to the country’s issues. The diversity may conflict. Nik immediately thinks the task is too hard because so many disasters happen in the country, but the company has an objective so he joins the team. The company’s founder has keen interests. He wants to do what is right. The company’s presence will also build its character and they also cannot keep taking from Kava and not providing any return. Key stakeholders will have concerns about the impacts. Decision-Making Technique to Identify Solutions Niks decision-making technique for Kava will be strategic. The decisions are of a high level and will have a large impact on Kava. They are risky with several people affected by the outcome. Nik will follow key steps to make his decision. He will identify the objectives, determine action of passive or active, and collectively apply what he has learned in his previous experiences. He should list possible solutions and decide the pros and cons of each solution. Nik can also apply measured criteria to his solutions or goals. Analysis of Steps Used Niks decision-making tool will start with identifying the objectives. Clear goals will help him in organizing his actions. The goals for Kava will include creating a strong company presence, organizing all resources, advocating the need for additional resources, and electronic filing solutions. Niks initial response to Alex about packing and leaving because the problem is too large to fix would be choosing no decision. This is a step in the decision-making process that Nik decided not to implement. He has Alex to guide him and so they will be making an effort. Niks approach will still be a little passive to allow Alexs expertise to guide them. This is Niks first big project with the courts and so he should be familiar with the company before taking lead. Nik will need to be careful to still look for alternative solutions to those brought up by Alex. Inexperienced decision makers can get caught in an inaction trap (Robbins, 2004, p. 2). Nik should identify any effects of the decisions made because decisions are not made in isolation. The goals may affect Kava or the company in the future. An example is the decision to support gas resources. The company is not helping Kava for recognition, but the help will affect their image. Nik had a preconceived idea of what Kava would look like and he later found the opposite. Nik will need to avoid bias and do research so that the decision-making process can be successful. This will also help him set realistic goals. Alex told Nik that he will have to use all the resources that he learned in college. Nik should collectively consider what he learned, but he should be selective about which concepts he will apply for this decision to avoid information overload. That is, the information we receive exceeds our capacity to process it (Robbins, 2004, p. 41). To list the pros and cons of each solution, Nik will draw a table for each solution and list the pros and cons for each decision. This is still more of a brainstorming activity, so Nik will have to apply numbers to weigh carefully the decision. He can do this by applying measured criteria to each solution. This will give each solution points for benefits. Nik will have weights for each with the higher weights meaning the solution will have more positive impacts. The Elements of Critical Thinking The elements of critical thinking that will affect Niks decisions include self-understanding, the irrational mind, ethical reasoning, and becoming a fair-minded thinker. Nik admitted that he was unaware of Kava issues because they did not directly affect him. The issues do affect him, but he will have to avoid egocentrism when making decisions. This will require some big picture thinking. The irrational mind solutions are not attainable. Nik has to consider the companys capabilities and make solutions based on those capabilities. Ethical reasoning will hit Nik, Kava, and the company. These decisions can make the difference between right and wrong. Many companies have their own ethics and so Nik will be able to guide his actions if he is familiar with company ethics. Fair-mindedness will require Nik to consider his background and religion and not make decisions based wholly on his personal beliefs. Conclusion Nik will be able to apply the decision-making tools to find the best solutions and also to implement the solutions. Nik will have technical resources to consider like funding for his project and technology access. He will be able to go back to the decision making exercises of pros and cons or measured criteria to help the entire project. Nik’s decisions are strategic so he will need to take care to consider all effects when he implements.